Including Siesta Key, and Longboat Key
Englewood, Port Charlotte and Punta Gorda
Advertise - About Us- Contact Us
Back to Front Page Front Page
(941) 922-0434
publ...@ourtown50.com
Covers 3 counties
Our Town proper was founded
in 1970 and continues to publish today. It is the largest community newspaper in
the United States. Targeted advertising for real estate, medical, health, financial, home improvement, autos, boats, gardening, resorts/hotels, food, education, entertainment, services, and products.
(941) 922-0434
|
*
Animated/Static Display Advertising linked to your URL (941) 922-0434 |
||||||||||||||||||||||||||||||||||||||||||||
|
Region: 3 County Market:
750,000 Visitors and Tourists: 1,500,000 New Residents Per Year: 20,000 Our Town 50.com -
We Impact TM We do not accept "Escort ads, porn ads, gun ads, cigarette ads" or other advertising we consider in bad taste.
"Thank you for your contribution and
enthusiasm in listing our Forty Carrots Family Center community events
and activities in "Our Town 50" website. We remain dedicated to
strengthening the community one family at a time."
Tonya Gowan
Forty Carrots Family Center
|
"I've had
your website in my favorite places for about a year now and check it
almost everyday. It's great." "Our business is up over 25% and our web site traffic went up 450% with Our Town 50.com" C. Williams "We get business all the time
from Our Town 50's web site" "Your efforts on behalf of our county citizens are
commendable." "Really nice and informative web site," Marilyn Highland, Principal, Bay Haven School says....
"Too cool!! Thanks for sharing with us and
for recognizing our school's art work." In response to students art
work from Booker Elementary School shown on Our Town 50
According to Jupiter Research, "companies who measure branding will realize a 25-35% higher return on investment from their online advertising campaigns" as compared to other types of advertising. In 85 major markets, the average U.S. percentage of adults who read a daily newspaper fell from 60.7 percent in 1997 to 54.7 percent last year. In our market area newspaper readership is around 40%.
What former Mayor Giuliani has to say about the original Our Town
. Rudolph W. Giuliani Former New York City Mayor Median income of Our Town proper readers $134,675 More than three-quarters of the survey group (77 percent) said they go online to research prices before they buy, and favor the online medium over every form of traditional media for researching products before making a purchase.
|
||||||||||||||||||||||||||||||||||||||||||||
| Sarasota Population | 342,321 |
|
Our Town 50 Readership -
* Source: 3rd party Independent Web Stats Audited. Our market area spends 20 hours on the net. Source AOL. This is double the national average of 10 hours per week.
|
Over 1.2 million readers per year  Hours that readers are online with ourtown50.com |
| Sarasota Herald Tribune
Daily Circulation Sarasota No 3rd party audit
Sunday Sarasota Circulation |
47,163
62,000 |
| Sarasota Magazine * Source: Sarasota Magazine. No 3rd party audit Doesn't publish for 3 months over the summer.
|
12,500 Approx. Majority are freebies handed out to hotels and resorts |
| SHT: Bradenton Circulation Source: SHT |
21,294 |
|
LOS ANGELES, California -- Broadband Internet surfers in North America watch two fewer hours of television per week than do those without Internet access, while those using a dial-up connection watch 1.5 fewer hours of TV. The data comes from a Forrester Research study released Tuesday that uses what it calls the longest-running survey of its kind, counting nearly 69,000 people in the U.S. and Canada as participants. Broadband Internet users watch just 12 hours of TV per week, compared with 14 hours for those who are offline, according to the study, "The State of Consumers and Technology: Benchmark 2005." Forrester also predicts that the number of broadband households in the U.S., which already soared to 31 million at the end of last year from 2.6 million in 1999, will swell to 71.4 million by 2010. While its conclusion that Internet usage detract from other media is not new, the study delves deeper than others, separating consumers into various categories, including technology "optimists" and "pessimists" and "tenured nomadic networkers." Folks making up the latter category have had Internet access in their networked homes for at least five years and own a laptop computer. These nomads watch just 10.8 hours of TV each week. While newspapers and magazines also suffer a bit from Internet competition, radio and video games do not, the study concludes. The study defines a tech optimist as believing technology will make life more enjoyable, while pessimists are indifferent or even hostile to technology. Pessimists outnumber optimists 51 percent to 49 percent. "Online media attracts technology optimists in droves," says the report, noting that they are three times more likely to use streaming media and peer-to-peer file sharing and read blogs as are their pessimistic counterparts. Optimists play video games, read magazines and listen to the radio more than do pessimists, while pessimists watch more television. Newspaper reading, according to the study, is identical among the two groups. Another conclusion reached by the study is that "consumers went device crazy in 2004," snapping up all sorts of digital entertainment gadgets, with adoption rates of many poised for more explosive growth in the next six years. Experiencing the most rapid growth might be digital video recorders, which will be in 42.7 million U.S. households in 2010, up from 6.2 million at the end of last year. In the same time frame, DVD recorders will go to 56 million from 12.1 million; MP3 players to 40.1 million from 10.8 million; DVD players to 102.9 million from 76.2 million; and video game consoles to 48.8 million from 40.1 million. The report, though, appears to give short shrift to satellite radio, not including it in its U.S. household technology adoption forecast -- though it does note in a section on in-car device ownership that cars equipped with satellite radios will double to 5 percent in 2005 and that buyers of Audis have the highest adoption rate of satellite radios. The same section notes that in-car MP3 players are most popular in Acuras, Isuzus and Lexuses, while in-car video is most popular with GMC buyers. Stanford University Study:
This effect increases proportionally with hours of Internet use: for every additional hour on the Net, people report further decreases in time spent with traditional media, reaching 65 percent for those spending more than 10 hours a week on the Net. Clearly the media are competing with the Internet for time, especially in the case of television where even with as little as two hours/week on the Net, a quarter of Internet users report decreases in TV viewing - you can't surf the web and watch TV at the same time. For newspapers, the same effect is less dramatic and may also reflect the fact that people could substitute reading the news on the web for reading the paper. The percentage of consumers characterized as moderate-to-heavy viewers
(those watching TV six hours or more each day) declined steadily among
homes using computers and the Internet with greater frequency. While 32
percent of US households overall were moderate-to-heavy viewers, the
percentage fell to 27 percent among homes with PCs; to 26 percent among
online subscribers; and to only 17 percent for homes that said they used
their PCs everyday. Among homes reporting daily Internet usage, the
percentage of moderate-to-heavy TV viewers dwindled to less than 9
percent.
|
 Heather, right, the first deaf Ms. American presents an award in Sarasota. OurTown50
Exclusive.
|
